I am an HR manager, with 9+ years of experience in this field, in large multinational companies. I have an MBA degree, being an alumnus of Cotrugli Business School, and I also hold a CIPD certification in Human Resources Management.
Due to my roles in the companies I have worked (as Human Resources representative, or Hiring Manager) I have seen hundreds of CVs, resumes, or online profiles on professional social networks. Recruiters can easily be drowned in a huge amount of irrelevant information, and I know how an eye-catching profile should be built.
Professional Branding
Your professional brand is what matters to a potential employer, networking contact, or anyone who can help you find a job or grow your career. You need to make sure that the information available about you online is visible, available, and relevant to where you are in your career and where you want to go next.
Your LinkedIn presence
LinkedIn is the go-to place of finding all these professional details about you, so you might want to make sure the information available there is relevant, updated, and attractive.
Your LinkedIn profile is more than the online version of your CV, or resume; it’s a social network, and this means continuous interaction, an active presence, from which your opinions, views, and projects to be easily captured by your connections.
My approach
I know that in order to have a successful LinkedIn profile, you must ensure the right balance between:
Keywords, SEO and ATS optimization, and basically showing the others what you know that they are looking for
Tailored and personalized content, authentic presentation of your achievements and projects
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